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Always pay for your wedding gown with a credit card. If something goes wrong with your dress order or with the bridal salon, you'll have recourse via the credit card company.
If you have a Visa debit card, as long as you run the charge through as credit (signature purchase), you have the same protection as if it were a credit card. I understand protecting the purchase, and if you have a $3000.00+ gown you probably aren't worried about credit card debt, but I wouldn't advise someone to make the purchase on credit solely for purchase protection. If you can't pay with debit, then I would go credit. And BOTH are way better than straight cash... Just my thoughts :)